The NFL Kicks Off a Digital Asset Management Drive

August 19, 2003

The National Football League has made IBM (www.ibm.com), Armonk, NY, its official information technology partner. As part of a three-year agreement, IBM is working with the NFL to design and implement a new digital content management platform that will change the way it manages film footage for internal and public use. The goals of the project include the digital exchange of game films among teams, distribution to fans, immediate digital transfers of game clips to the media and on-demand access to marketing materials through digital archives.

The project is beginning with an evaluation of the NFL's more than 80-year archive of film, video, audio, images, text and statistics, followed by planning and implementation of a digital asset platform. The content will be managed using IBM DB2 Content Manager and DB2 Universal Database software, which will work in conjunction with Tivoli Storage Manager software, IBM tape storage and IBM eServers.

The digital asset platform is to be integrated with NFL business systems, enabling the League to be more efficient and potentially open up future revenue streams.

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