ExxonMobil Refines Its Asset Strategy

Petroleum giant ExxonMobil of Irving, TX, is taking charge of its innumerable, far-flung rich media assets with the MediaPartner Enterprise digital asset management system from eMotion (www.emotion.com), Vienna, VA.

MediaPartner Enterprise will help control the storage, delivery and usage of rich media files among ExxonMobil's global communications teams. The company has operations in more than 200 countries.

ExxonMobil will use MediaPartner Enterprise to archive communications materials and corresponding photographs, illustrations, video and sound clips. As the company's public affairs offices create new materials, the content will be uploaded, cataloged and stored in MediaPartner Enterprise. ExxonMobil and its authorized vendors can later download these assets from the digital library — with appropriate licensing rights — so this content can be reused and repurposed in the development of new material.

ExxonMobil hopes to streamline workflows between outside creative services and in-house creative teams to reduce project development times. In addition, the system will support other business units by providing access to rich media in support of presentations, tradeshows, speeches and other activities where images and branding material are required.

> Read more Tech Selections <