Software Personalizes At-Home Shopping

Hoping to improve its home grocery shopping experience, PublixDirect has deployed San Mateo, CA-based Blue Martini Software (www.bluemartini.com) to power its new online grocery-shopping site.

PublixDirect, the online division of Alpharetta, GA-based Publix Super Markets, says the new site will allow customers to easily view and order more than 9,000 fresh and nonperishable products and schedule home delivery as early as the next day. Blue Martini's data mining applications capture customer data so it can target customers with customized marketing campaigns and promotions. Customers can also search for products, create stored shopping lists, review specials and purchase ingredients for published recipes.

PublixDirect currently offers delivery service in Broward County and southern Palm Beach County, FL, with plans to expand further in the Southeast.

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