A New Model for Automotive Content

Aiming to streamline and coordinate the release of product information, Toyota PLC, the British unit of one of the world's largest automakers, has launched an enterprisewide retail asset management system based on the enterprise content management (ECM) platform from Documentum (www.documentum.com), Pleasanton, CA.

Using Documentum, Toyota now provides up-to-date product information to its customers, employees and 220 dealers throughout the United Kingdom. The carmaker needed a system that could integrate disparate content and deliver it in an easily accessible, yet secure way. It now has a central Web accessible repository of business-critical content including model data, vehicle images, inventory information, available accessories and dealership data.

By eliminating duplicate data and the need for manual updates, Toyota PLC says it has increased efficiency and time-to-market. When new vehicles are launched, Toyota makes information instantly available on its Web site while simultaneously issuing confidential pricing and other valuable data to its dealers.

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