Banking Portal Drives Personalized Service

Improved access to content will bring improved customer service to the 400 branches of Zions Bancorporation, a Salt Lake City-based financial services firm. Zions has implemented the InfoExchange Portal and One-To-One Publishing, both from BroadVision (www.broadvision.com), Redwood City, CA, to deliver up-to-date reference and policy materials to employees in eight states.

The Zions portal will link the company's six affiliate banking groups and make it possible to deliver personalized content based on which affiliate employees serve, their locations and their roles within the company. In the past, the Zions portal provided only targeted reference and training materials. Launched in March, the new portal is expected to speed response to client issues by extending access to even more information. Loan personnel, for example, will have access to a corporate credit policy manual with up-to-date information on policies and procedures.

The initial roll-out of the portal will reach approximately 3,000 employees and access will eventually expand to all 9,000 employees.

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