Virgin Travelstore Chooses Rhythmyx

Virgin Travelstore, the travel agency business of London-based Virgin Group, has chosen Rhythmyx content management software from Stoneham, MA-based Percussion (www.percussion.com) to deploy the company's intranet site. Using Rhythmyx, more than 200 Virgin Travelstore call-center operators will have quick online access to all sales and marketing materials, which will decrease caller hold times and daily call volumes.

Using Rhythmyx, Virgin Travelstore will be able to transfer all paper-based marketing materials - newspaper and print advertisements, travel package brochures and internal memos - into digital files accessible on the company's intranet site. Nontechnical Travelstore employees will use the system's workflow to edit and publish content on the site without IT involvement. The system will free call-center employees from manually searching folders filled with ads and fliers so they can handle caller inquiries more efficiently.

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